Bright Purple engaged Future Sales Factory Ltd as their chosen sales training partner in 2012/13. The initial task was to enable the sales team of Bright Purple to unearth opportunities within their client and candidate base to gain an improvement on the already impressive business generation. Three separate modules to a training programme were identified; sales skills, key account management and negotiation.
The modules were delivered in the Edinburgh and London offices to great feedback, new skills were developed and the sales team were motivated to try new things and opportunities became apparent.
The sales team discovered how specific sales approaches would work well and quickly with their client and candidate base and a number of key successes were celebrated with opportunities being followed up almost immediately. Further coaching from Future Sales Factory
allowed the sales team to deliver on commitments made in the modules and a new approach to sales an account management is now normal practice in the business.
“It’s always a real pleasure to work with companies like Bright Purple, which fit perfectly with our target market and skill set. We can make a real difference with these businesses, because we are planning the development with the senior decision makers and the sales team have a thirst for knowledge. Watching some of these high potential sales people fulfill their own objectives and deliver the Bright Purple promise to clients and candidates is very rewarding and I look forward to a long and valuable relationship between our two businesses. The motivation from the sales team to put what they have learned into practice is most inspirational and I can see a great future for some of the delegates who attended the sessions.”
Testimonials from Bright Purple People who attended the training:
“Absolutely brilliant. Matthew was able to engage with our needs and I felt that his approach to a more open training/teaching environment enabled me to be involved more and learn even more.”
“It was effective, relevant and interactive, Matthew’s delivery was excellent”